ACHIEVERS SPOTLIGHT

Your new approach to skincare

Beauty & Grooming

TRUVIVITY BY NUTRILITE is a breakthrough innovation – beauty from within!

The recently launched TRUVIVITY BY NUTRILITE™ brand represents a new era in skincare for Amway. It follows the philosophy that some of the most desirable characteristics of beauty – radiant skin and a glowing complexion – ultimately emanate from within.

Consider this: your skin reflects your natural beauty and how your body feels on the inside. By taking care of your body from the inside, you shine on the outside. And when your skin looks great, you feel confident. And when you feel confident, it reflects even better on how you appear on the outside. It's a cycle that works together to achieve beautiful skin!

Revitalisation for your skin

With TRUVIVITY BY NUTRILITE, Amway is entering a new product category called “Nutricosmetics". These are food supplements that contain ingredients that support the function and structure of the skin, working from the inside to achieve external effects. This is a unique cooperation between our nutrition experts at NUTRILITE™ and the beauty professionals at ARTISTRY™. The first two products we’re launching in the Nutricosmetics category are deeply rooted in the scientific expertise of these two brands: the TRUVIVITY BY NUTRILITE Beauty Supplement, and the TRUVIVITY BY NUTRILITE Beauty Powder Drink.

The Beauty Supplement works while you sleep: simply take two tablets (the contents of a blister pack) every evening. To optimise the effects of the supplement, we’ve created the Beauty Powder Drink, so you can add a refreshing boost during the day. Just mix the contents of one stick pack with cold water and enjoy the delicious grapefruit flavour.

These products work together to offer revitalisation for your skin within a comprehensive day-and-night care system, complementing your existing daily skin moisturising regimen. They are both enriched with our patented PhytoCeramide Complex. The tablets also contain the patented PhytoInfuse™ Complex, a unique blend of wolfberry, rosehip and grapeseed extract, as well as vitamins A and C, and zinc. The powder drink contains zinc and vitamin C from acerola cherry extract. Regular use of TRUVIVITY BY NUTRILITE products contributes to normal collagen formation for the normal function of the skin, ensuring that the skin has the nutrients it needs to look and feel healthy.

Beauty is not just skin deep

Your customers probably already use NUTRILITE products: it’s the world’s no.1 selling brand of vitamins and dietary supplements.* When selling the product, highlight this particular characteristic of TRUVIVITY BY NUTRILITE: that beauty is not just “skin deep” but that it starts from the inside. Customers who are interested in TRUVIVITY BY NUTRILITE are likely to use traditional ARTISTRY cosmetics as well. Therefore, marketing it as a meaningful way to complement their current efforts creates an additional incentive to buy these products.

* Source: Euromonitor International Ltd; Vitamins and Dietary Supplements, World, GBN, Retail Value Sales RSP, % breakdown, 2013

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