ACHIEVERS SPOTLIGHT

A combination is always better than one

Beauty & Grooming

Michelle D’Allaird explains how serums and moisturisers work better together

There are so many things in life that are “better together” … like tea and biscuits or even nuts and bolts. The concept holds true for your skincare as well. Our skin is so easily influenced by so many internal and external factors, that proper care for its health and beauty must come from various products. The most essential “better together” skin care combo is a serum and a moisturiser.

The key to this combo is understanding the dynamics of how they work together. Each product plays a different role in the health and condition of the skin, yet together they enhance each other’s performance.

It’s about layers

There are five layers of the epidermis. The top two are the protective barriers. The third is a transitional layer where the cells no longer contain a nucleus and die. The two layers below are still changing. This is critical information to understand. We absolutely do not want to impact this natural process on a regular basis – the reason why most products remain on the surface.

Products that can penetrate include acids, vitamins, liposomes, stem cells and properly formulated serums. This is where the “better together” concept comes into play. Moisturisers contain amazing ingredients that nourish, hydrate and protect the upper layers of the skin; they rarely contain ingredients that penetrate into the lower layers. Serums contain concentrated active ingredients that target skin concerns deep in the lower layers; they have no impact on nourishing or protecting the surface of the skin.

A customised solution for all

Now, please don’t fret … the work has once again been done for you. ARTISTRY™ has created the perfect Better Together Bundles to help meet your customer’s needs. For those of us with “sophisticated” skin – the over-35 consumer – the ultimate duo is your ARTISTRY Signature Select Serum™ with the Firming and Anti-Wrinkle Amplifiers, paired with ARTISTRY YOUTH XTEND™ Protecting Cream for normal-to-dry skin, or Protecting Lotion for oily-to-combination skin. For the spry and youthful skin care customer – under 35 – the Better Together Bundle includes ARTISTRY HYDRA-V™ Nourishing Gel Cream paired with ARTISTRY Signature Select Serum with the Hydration and Brightening Amplifiers.

For optimal skin health … it’s always “better together” with custom bundles!

Please note: the Better Together Bundles will be available from 23 July 2019

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