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© Getty Images / Lane Oatey

Step 1 in Signature Beauty skincare


Cleanse and tone your skin and you’ll be rewarded with a radiant glow.

ARTISTRY™ has outlined their Signature Beauty concept for Skincare, Make-up and Hair Care, each with three easy-to-follow steps to help us look and feel fantastic. The steps for skincare are:

  1. Prepare

  2. Infuse

  3. Nourish

This month, we’re going to focus on the Prepare step and what it means for your skin.

One step at a time

In recent years, our prestige brand has developed great product ranges with hydrating and anti-ageing properties. But, before any valuable serums or moisturisers can be effectively absorbed to boost your complexion, you first need to cleanse your skin thoroughly to enable these well-researched formulas to do the work they were developed for. The step Prepare means just that – you’re preparing your skin to receive infusions of moisture and nourishing ingredients. Start with meticulous care, resulting in a glowing complexion.

Remove dirt and debris

During the day, environmental aggressors, make-up and even our day creams, often containing a film of UV protection, can build up on our skin, not to mention how many times we may touch our faces with hands that aren’t always perfectly clean.

Overnight, while we sleep, oil can accumulate in our pores, so it’s necessary to clear our complexions as well as we can before we reach our beds.

A cleanser containing hydrating ingredients is the ARTISTRY HYDRA-V™ Fresh Foaming Cleanser. This gentle gel foam is part of the ARTISTRY HYDRA-V collection, infused with pure Norwegian Fjord Water and is suitable for every skin type.

ARTISTRY YOUTH XTEND™ Rich Cleansing Foam gives a soothed and conditioned feeling to the skin while removing unwanted impurities.

Both of these cleansers can be applied to damp skin, massaged gently into the entire face with a circular movement and then rinsed off with lukewarm water. Pat dry softly with a clean, dry towel.

Time to tone

So, you’ve cleaned off the surface of your skin and feel a little fresher – but, a little deeper inside your pores, there are still traces of the cleanser you just used, and stubborn sebum that needs extra help to shift it. Not only that, your cleanser has slightly changed your skin's natural pH level. This is where a toner comes in – it’s the second part of the step Prepare in skincare.

The ARTISTRY HYDRA-V Fresh Toner, like the Cleanser, contains hydrating ingredients and helps to soothe the skin, while effectively removing any leftover excess oil or impurities from your pores, but the alcohol-free formula prevents your skin from drying out. ARTISTRY YOUTH XTEND Softening Lotion-Toner helps balance the skin’s moisture levels with its softening formula containing Japanese Lilyturf. Each toner helps restore your skin's pH level and can be applied with a cotton pad, to gently sweep over the face.

After using your choice of ARTISTRY HYDRA-V or YOUTH XTEND cleansers and toners, your fresh, clean complexion will be perfectly prepared for Steps 2 and 3 of your skincare routine! What's more; all four products are suitable for all skin types! Keep an eye on Amagram Online for more stories about the Signature Beauty 3-step routines.

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