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50 Years of Beauty … ARTISTRY Beauty


Happy 50th Anniversary, ARTISTRY!

The older I get the faster time goes. I find myself every day wondering where the days, weeks, months and years have gone – but rather than ponder the rapid passing of time, I prefer to look back and relish all of the events that have brought me to where I am in life … this makes me smile.

As ARTISTRYTM enters its 50 years of existence, it’s the ideal time to do the same, to relish 50 years of growth, innovation, success and true beauty. I could easily write about the brand, its success and uniqueness; but most of you already know all of that. Instead, I want to share with you what 50 years of beauty means from the eyes of a skincare professional with 30 years’ experience.

Innovative skincare

I started in the beauty business in 1988, and fell in love with health, wellness and skincare. I thrived on what was new, what was cutting edge, precisely how ingredients worked, how products were formulated and the effect that they had on the skin. By the early 1990s, my passion began to shift towards education. I prided myself on knowledge, not a product brand. I believed that if you truly knew how the skin worked, and you truly understood product ingredients, that each individual could then choose which product line was best for them, their clients and their business.

In 2007 all of that changed. An out-of-the-blue phone call and an opportunity to educate around the world changed my life and my beliefs. Two days in Ada, Michigan with the ARTISTRY Research and Development team opened my eyes to a world I had never seen before. A world of top researchers and scientists; cutting-edge technology and innovation; rare, superior ingredients; and a range of skincare products to change the face of every woman (and man) around the globe.

Founders’ vision

I could not believe that every person in the world didn’t know the ARTISTRY brand. I was hooked. I was committed – but it didn’t stop there. My 30 years of teaching, training, writing and speaking have been magnified by the fact that I have had the last ten years to represent the finest skincare brand on the face of this earth. A brand that was founded on the love for beauty and healthy wellbeing, that has never once lost sight of its founders’ vision … that “each woman is an individual like no other, a self-made work of art” … so, too, is the ARTISTRY brand.

  • Edith Rehnborg Cosmetics gave the original inspiration for the ARTISTRY brand in the 1950s – using natural ingredients and cutting-edge formulas
  • This is how the full range of ARTISTRY products used to look in the 1970s
  • Our favourite cosmetics brand used to bear a butterfly logo and a flamboyant font – quite a contrast to the current sleek, modern logo!
  • Five years ago, ARTISTRY YOUTH XTEND was the first anti-ageing line of the brand, with sunscreens built into antioxidant-rich formulas
  • Global Creative Director Olivier van Doorne revolutionised the ARTISTRY look with his Crescendo packaging design
  • Flora Chic Eau de Parfum is the first fragrance under the ARTISTRY brand
  • Teresa Palmer was the Global Face of ARTISTRY for several years, for premium lines including Supreme LX
  • The new essentials by ARTISTRY line got a fresh makeover last year

Happy 50th Anniversary, ARTISTRY!

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