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Foundation 101: light and lovely


Warm, sunny weather calls for a lightweight foundation

We all aim for different looks with our make-up, and our foundation look is no exception. Even if we want a natural-looking base, this doesn’t mean our faces should be naked of make-up – or protection against UV rays.

Lightweight, breathable coverage with soothing or hydrating properties and a reliable SPF is the winning combination on summer days or in sunny climates. Whether you’re sitting in the garden or strolling on a sub-tropical beach, we’ve got you covered with our convenient, multi-functional foundations.

Powerful protection

Banish discolouration or age spots later in life by protecting your skin against harmful UV rays today. ARTISTRY IDEAL RADIANCE™ not only provides high-coverage SPF 50 to do just that, but evens out your complexion with its skin-brightening formula, too – and the results are radiant! This all-in-one power product is suitable for all skin types and is available in three different shades.

Blend out blemishes

If you have minimal areas of uneven pigmentation then sheer coverage is enough to make skin look flawless. You want to keep your own natural complexion unblemished though, so protection is important. The key product for you would be a beauty balm. ARTISTRY EXACT FIT™ Beauty Balm Perfecting Primer can be used in summer to provide lightweight coverage, as well as a full-spectrum SPF 30. What’s more, if you’re looking for more full coverage, this BB cream can be used as a primer under your regular foundation to make it sit well on your skin all day, making it a real multitasking product!

Hydration heroes

Your skincare should soothe and plump skin cells by sealing in moisture if it’s dehydrated – and even oily skin can be prone to dehydration. HYDRA-V™ products all contain Norwegian Fjord Water and Hawaiian Acai, which provide targeted hydration.

The Sheer Weightless Foundations from the same line also provide deep hydration, but in addition they offer light coverage in nine different shades to complement all skin tones – and the finish is sheer, natural and dewy. The formula is lightweight and non-comedogenic, so it allows skin to breathe and is suitable even for sensitive skin. An SPF 15 guards your skin from environmental aggressors. The Sheer Weightless Foundations are handy, multi-functional must-haves!

Two last tips:

  1. Always personalise your base for your skin tone and undertone, for your needs, for your desired look and finish.

  2. Carry EXACT FIT Translucent Pressed Powder with you at all times to blot out excess oil on the go – and look fresh with a silky-matte complexion all day long.

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