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SA8 Liquid Detergent gets a makeover

Home & Living

The same great formula in a cool new package

They say great things come in small packages. You should listen to them – they’re right. In an exciting move, the beloved SA8TM Liquid Concentrated Laundry Detergent will soon be available in a convenient, smaller size.

Shedding its former 1.5L bottle in exchange for a new 1L version, the laundry detergent will be even better placed to help deliver dazzling laundry results. Curious about what the redesign entails?

What’s new?

The name of the game is convenience. The makeover of the SA8 Liquid Concentrated Laundry Detergent offers a more practical, easier-to-use and more family- and washing-friendly design than its predecessor. In short:

  1. A smaller, easier-to-wield 1L bottle with handle

  2. Sizing in line with other great SA8 liquid products, including SA8 Baby Concentrated Liquid Laundry Detergent, SA8 Delicate and SA8 Black

  3. A transparent view line, so you can see how much liquid is left

  4. Unification with the bottle design of the SA8 Baby Liquid, for additional branding impact

Fear not, however – the formidable SA8 Liquid Concentrated Laundry Detergent formula will remain untouched.

5 reasons to use liquid detergent

Need more reasons to try SA8 Liquid Concentrated Laundry Detergent (and recommend it to your customers)? Here are five advantages of going liquid:

  1. Stain removal: liquid detergents – especially the powerful dual-enzyme formula of SA8 Liquid Concentrated Laundry Detergent – immediately penetrate deep into fibres to lift and release stubborn (and particularly oily and greasy) stains.

  2. Dissolvability: liquid detergents dissolve quickly in water and are easily rinsed off. This prevents clothes from becoming stiff or irritating skin, because no residue is left over once a wash has been completed.

  3. Cold washes: liquid detergents work particularly well at low temperatures – SA8 Liquid Concentrated Laundry Detergent can deliver results for washes as low as 15 degrees Celsius – making them perfect for fabrics prone to shrinking. We’re looking at you, cotton, viscose, bamboo and any synthetics containing elastane.

  4. Colour washes: liquid detergents typically contain special agents – for example, SA8 contains natural softeners – so they’re gentle on clothes, leaving them feeling nicer and looking brighter. They are ideal for modern fabrics, including sport clothes.

  5. Practicality: liquid detergents are easier to measure out, which means you not only get the dosage right and save on detergent, but also save your washing machine from build-up and residue.

Coming soon!

Keep your eyes peeled from now until beginning of 2019. The new SA8 packaging will come to your market as soon as stocks allow.

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