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ACHIEVERS SPOTLIGHT
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Old favourite gets an upgrade

Home & Living

Customers will love our improvements to a long-term Amway product

Some Amway products will always sell well, simply because they are staple items in household cupboards and customers have learned to trust well-established brands. Amway of course are happy about this – but don’t just sit back and pat themselves on the back for their good work. The attitude is that there’s always some room for improvement, so they continually reassess items that could benefit from upgrades and revisions.

One such product is the L.O.C.™ Toilet Bowl Cleaner by Amway, which has been upgraded, offering more unique selling points to proudly present to your customers. There are no changes to this product’s claims, but the packaging has been improved, along with easier closing of the bottle. The product also now has new, L.O.C. branding!

Green and gentle

Did you know how environmentally friendly this product is? The bottle bears the BIOQUEST Formula™ logo – only allowed on products with biodegradable formulas. The detergent’s ingredients all derive from natural sources. You don’t have to worry about scratches to the ceramic toilet bowl either, or damage to your pipes or septic tanks: The gentle formula is bleach-free and contains no phosphates, chlorine or other harmful chemicals.

What’s even better is that the manufacturing of this water closet detergent is now taking place in Belgium – yes, right here in Europe – so large quantities no longer have to be shipped between continents. This means saved fuel, saved energy, saved effort and a greatly reduced carbon footprint – what most consumers want from their products today.

Better bottle, better branding

Now the bottle got a revamp! The product is now easier to apply around the toilet bowl, thanks to its improved ergonomic packaging design with easier opening and closing.

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What’s more, the product now officially goes by the name L.O.C.™ Toilet Bowl Cleaner – it joins the family of other well-established Legacy of Clean products with a long history and great reputation. The detergent, like its relatives, is concentrated, meaning a little goes a long way, and despite the gentle formula, is extremely powerful and effective in removing limescale from your lavatory.

If it’s not broken, don’t fix it

What Amway don’t want to change are attributes which make the product popular. The price, quantity and product claims that existed before stay the same. Similarly, this bathroom hero continues to fight off any germs or bacteria.

Tell your customers about the benefits of this welcome addition to the L.O.C. family!

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